who want to see a financial return on their time investment on Instagram
wants to learn how to find your 'Magazine' style and create an account that tells your story and sells your products
want clearly identifiable brand voice that inspires customers to take action
wants to learn from a trusted marketing expert and professional tutor who has worked with hundreds of retailers, from the independent to the Global
AND wants to do this in as little as thirty-minutes a day
Instagram is a minefield, and the internet is an even bigger minefield of advice. You may well have an entire folder of Instagram ebooks that you've downloaded off Pinterest, or perhaps you've wasted several hours watching webinars.
You're trying to grow your Instagram, increase your engagement, take better photos and get customers to buy your product and yet all this advice (and the tips, tricks and hacks) are leaving you confused and exhausted. You probably feel like you're spending too much time on Instagram and yet not seeing any of these 'guaranteed' results.
Instagram for Business Level One, is your first step to creating a bona fide business account that tells your brand story through images and captions and captivates your audience to take action, to sign up for your mailing list, to read your blog and most importantly, to buy.
Unlike many of the Instagram courses available, or the free advice and ebooks, this course teaches you the basics of marketing and shows you how to apply it to Instagram. The learnings you will take from this course (and Level Two) will carry through to all your other marketing touch-points.
"I have been and will continue to recommend the courses to my creative pals. This is by far an essential course for any small business on social media."
This course is all about the fundamentals of your brand so that you that you have a clear identity and you know exactly who you are selling to and what makes them tick.
Many business owners make the fundamental mistake of trying to appeal to everyone to maximise sales and this backfires.
If you try to speak to everyone, you will be heard by no one, if no one can hear your message then nobody will buy.
What You Will Learn
Set Up for Success
We start by running through the essential steps to ensure your account is discoverable by other users, many of which are completely overlooked.
Magazine not Catalogue
We then review the aesthetics of your account and I teach you why you need to think "Magazine" and not "Catalogue". In this chunky module, there are a series of exercises for you to work through to help you to style images that don't take hours, require no fancy software or even a special camera.
Brand Mission, Voice & Values
We then look at your brand mission, values and voice and why this is so important. If your customer can identify with your values, they will be a customer for life.
Define Your Dream Customer
Finally, we look at who your dream customer is and what makes them buy so that you can attract more of them.
“I would like to say a massive thank you to Sam. I completed the Instagram courses and it's changed my brand. I'm often critical, but it's increased my engagement 10 folds increased followers with a bonus of sales. This weekend I was featured by Etsy.”
“I wanted to celebrate a bit of a win today and give a shout out to Sam because I did her Instagram Business course and it has been amazingly helpful in getting my head around what to post and when. It has vast quantities of super valuable info in it, and it's all really easy to follow. So if you're struggling with what to post, how often and how to keep it straight (and mix it up every now and again) then Sam is the person to follow. Thank so much, Sam!”
“After years of using Instagram to post random photos from my life - which almost no one cared to follow - I took the Instagram for Business courses to help with the launch of a new online business. The learning curve has been steep, as my eyes have been opened not just to using social media as an effective tool for promotion, but I've also developed a better understanding of PR in general. Sam is a fab instructor, easy to reach out to, supportive and full of great advice. Thanks for all you do, Sam!"”
- What to Expect
- Download Your Workbook
- The Science Behind the Instagram Algorithm
- Glossary of Terms
- Profile 101
- Assessing Your Aesthetic
- Finding Your Voice
- Is Your Brand Voice – Narcissistic?
- Who is your target customer?
- You're Almost Done
When does the course start?
Immediately! It is a self-paced online course of which you have lifetime access, so you can start and finish when suits. If you purchase the bundle, not only do you save 30% (equal to getting Instagram Stories for £22!) on buying the courses individually but you can jump straight into the next course when you've finished.
If I have any questions, are you on hand to support?
Yes! Unlike many online courses, I am on hand to support. Each course chapter has a discussion thread; of which I encourage you to ask any questions you have of which both myself and your fellow students will be able to troubleshoot your query. Alternatively, you can reach out to me on Instagram @samburgessuk or in the Small and Mighty Business Facebook Group.
I've bought other Instagram courses and have been disappointed, how is this any different?
I am really sorry to hear that, and it's something I hear a lot (and have bought several myself to find out the tricks they guarantee to get you thousands of followers and many teach you which bots to use and the follow/unfollow method). This course will not guarantee you thousands of followers, but it will support you to build an audience that cares about what you do and will buy from you. This course is an Instagram marketing course, not a course on taking pretty photos or to teach you how to 'game' the algorithm. All my courses are filled with actionable marketing advice, gathered through years and years of experience and education. You can also take comfort that you are learning from an invested instructor and marketing professional with extensive experience of working with small businesses and retailers.
I am a busy business owner, how long will this course take to complete?
As the course content isn't drip fed, there is no set time as it will differ from person to person. If you set aside two-three hours a week, you should be able to complete the course in six weeks.
I am a service business, but I really want to do your course, can I?
The course is designed for retailers and businesses that sell an end product to a consumer. I don't personally recommend my courses for service businesses, but I have had service businesses enrol and still benefit from the course content. If you're unsure whether this course is for you drop me a message on Instagram @samburgessuk.
I'm a fellow marketeer, can I take your course?
Absolutely! I am both touched and thrilled that you would like to take a course with me. It goes without saying that the content of this course is for your own education and none of the content or activities may be repurposed in any way for your clients or for you to work through with you clients. The course content is designed for a business owner to do themselves, if you believe your client would benefit from the content, please encourage them to enrol for themselves.
I've attended your How to Build Your Brand Instagram course, is there any point in me doing the online courses?
Yes, definitely. The 'Build Your Brand on Instagram' workshop only scratches the surface in 3 hours, Instagram for Business Level One and Level Two dive much deeper into your brand, marketing and Instagram identity. I would like to think they complement each other and have had several students attend both the online and offline courses.
I'm worried that this course won't teach me in the way I like to learn...
Each module has full text - if you prefer to read then that option is for you. If you prefer to listen to the audio, each module has its own 'mini-podcast' for you to download (almost an hours worth) and listen on the go, or read along. All my courses have a downloadable PDF ebook for you to read through and complete the tasks. There is, however no video content.
If I am unhappy with the course, can I have a refund?
No, sorry. As this not a drip-fed course and contains downloadable audio content, no refunds will be given. If you're familiar with my work you will know that everything I do is with my heart and soul and the content I create is high quality. I truly believe that if you complete it in full, utilise the discussion threads and apply the learnings to your business, it will be well worth every single penny of your investment.