Instagram Stories is a powerful and yet under-utilised marketing channel, that engages followers and converts them to customers.
In this tell-all course, I share with you how to create engaging and professionally branded content, tell your story authentically, plan your Stories, convert customers using Direct Messages and much much more.
In 2018, Instagram surpassed one billion users, and yet less than half of all users (400 million) are creating content for Stories!
A common misconception with Instagram Stories is that the content is only for your existing audience, but that's not true!
There are many things you can be doing to get your content in front of a new audience - and I'm going to show you!
I conducted a poll across all my social media in early 2018 and asked my audience if they spent more time watching Instagram Stories or scrolling through their feed, 78% said they spend more time watching Stories - and I expect that if I ran a new poll today, it would be higher.
Because we've become a lazy generation, Stories involve little to no action from the viewer, we don't have to read we don't have to double tap to like, we don't have to rack our brains for a comment, we just watch... and better yet, as the creator of that content; you've got 100% of that viewer's attention. If you currently watch Stories you will know that you need to pay attention, it's not like mindless scrolling in a post office queue.
And, because it expires, we make the effort to watch the Stories of the accounts we love. Posts? Well, we can catch up on those when we have time.
tripled my turnover
supported the sell-through of all my workshops and online courses
kept me fully booked with mentoring clients
has provided me with numerous public speaking events
led to an audition to present a BBC prime-time TV show (I didn't get the part)
grown my following substantially as a result of my viral #smallandmightystories Instagram Stories challenge, resulting in just short of 1,000 small businesses in 14 countries participating at once!
Stories gave an insight to me and my business. My audience could see me and hear me but more than that it built trust and likeability in a way that a photo on the feed and the written word can't.
In this course I am not only going to teach you what I know, and what has worked for me; but how you can utilise Instagram Stories in your business - whether you sell services or products.
How to create engaging Instagram Stories with confidence
What encourages customers to take action and recommend your profile to others
How to use Stories as a customer 'focus-group'
Why Stories hasn't worked for you so far and how to turn that around
to use third-party apps to create beautiful and engaging content
How to plan your Stories using my storyboard method
How to measure success, and what you need to monitor
How to sell using Instagram Stories
- What to Expect
- Download Your Workbook
- Navigating Stories as a Creator
- Video Timestamps
- Navigating Stories as a Viewer
- Instagram Stories: Creative Text Video
- Third-Party Apps to Brand Your Content
- Even More Apps!
- Instagram Stories: Hashtags and Locations
- Setting an Intention
- Content Pillars & Story Types
- Story Types Continued
- Why Stories Haven't Worked for You so Far
- The Storyboard Method
- Top Tips for Talking to Camera
- Do's and Don'ts
- Using Highlights
- 1:1 Customer Service
- The Engagement Hierarchy
- Using Insights to measure performance
- How to Measure ROI
- You're almost done!
When does the course start?
Immediately! It is a self-paced online course of which you have lifetime access, so you can start and finish when suits. If you purchase the bundle, not only do you save 30% (equal to getting Instagram Stories for £22!) on buying the courses individually but you can jump straight into the next course when you've finished.
If I have any questions, are you on hand to support?
Yes! Unlike many online courses, I am on hand to support. Each course chapter has a discussion thread; of which I encourage you to ask any questions you have of which both myself and your fellow students will be able to troubleshoot your query. Alternatively, you can reach out to me on Instagram @samburgessuk or in the Small and Mighty Business Facebook Group.
I've bought other Instagram courses and have been disappointed, how is this any different?
I am really sorry to hear that, and it's something I hear a lot (and have bought several myself to find out the tricks they guarantee to get you thousands of followers, sadly many teach you underhand tactics such as which bots to use and the follow/unfollow method). None of my courses will guarantee you thousands of followers, but it will support you to build an audience that cares about what you do and will buy from you. This course is an Instagram marketing course, not a course on taking pretty photos or to teach you how to 'game' the algorithm. All my courses are filled with actionable marketing advice, gathered through years and years of experience and education. You can also take comfort that you are learning from an invested instructor and marketing professional with extensive experience of working with small businesses and retailers.
I am a busy business owner, how long will this course take to complete?
As the course content isn't drip fed, there is no set time as it will differ from person to person. If you set aside one-two hours a week, you should be able to complete the course in less than four weeks. However, you may find you need to frequently revisit the content as you get to grips with Stories.
I am a service business, but I really want to do your course, can I?
YES! Unlike Instagram for Business Levels One and Two - you will benefit greatly from this course if you are wanting to get to grips with using Stories to increase your brand awareness and sell your services.
I'm a fellow marketeer, can I take your course?
Absolutely! I am both touched and thrilled that you would like to take a course with me. It goes without saying that the content of this course is for your own education and none of the content or activities may be repurposed in any way for your clients or for you to work through with you clients. The course content is designed for a business owner to do themselves, if you believe your client would benefit from the content, please encourage them to enrol for themselves.
I've attended your Instagram Stories Workshop, is there any point in me doing the online courses?
It depends how fast you learn really, I would like to think that the workshop and the course work together, with some overlaps in content, however the course is in no-doubt more informative and thorough.
I'm worried that this course won't teach me in the way I like to learn...
I've given this course structure a lot of thought and unlike my other Instagram courses, it does not contain audio files instead it is a mix of text and videos with demonstrations. The course also contains a downloadable PDF workbook (designed for printing) to help you plan and make notes along the way.
If I am unhappy with the course, can I have a refund?
No, sorry. As this not a drip-fed course and contains downloadable content, no refunds will be given. If you're familiar with my work you will know that everything I do is with my heart and soul and the content I create is high quality. I truly believe that if you complete it in full, utilise the discussion threads and apply the learnings to your business, it will be well worth every single penny of your investment.